In order to drive traffic to the Metalarte website, the illustrator Joan Negrescolor has commissioned a series of posters, using his own illustrations, that recall and play on old tourist postcards using the Leitmotiv to which we were once used to - 'VISITEZ' - and where the place name is, in this case, the Metalarte.com website.
The presentation of the posters, which include various icons of the brand in their illustrations, took place at the Club Casa Camper in Barcelona.
The event was presented by Tomeu Gomila, Brand Manager of Metalarte, and the illustrator Joan Negrescolor. The presentation was attended by friends of Metalarte such as that year’s design prize winner Mario Ruiz, the designer César Jara, architecture studio Architecture G, journalist Oscar Guayabero, photographer Rafael Vargas and illustrator Juan Cardosa, as well as media representatives.